Paid Online Advertising

GRB Marketing Paid Online Advertising acquires leads from potential customers deep in the buying process looking for your brands products or services.

GRB Marketing Paid Online Advertising involves buying search engine keyword placement, media buys and niche ads. The most common form of paid online advertising we use for our clients is Google search marketing.

We start a Paid Online Advertising campaign with a website audit to assure it is suitable to send paid traffic to. Next we fill out a product worksheet for each product ans service to be advertised. After that we work with you to complete a customer avatar for several different customer types.

With the information gleaned from the website audit we notate or create landing pages for each product with a product worksheet. Next we do keyword research related to each product. With keywords grouped into campaigns we create ads for each keyword grouping speaking directly to each customer avatar.

Once the campaign is running we consistently monitor and tweak it with data driven changes. Paid Online Advertising campaigns require constant tweaking for several months before they are optimized. Once they are optimized it is still wise to monitor them as the market is likely to change.