Local Marketing

GRB Marketing Local Marketing puts your brand in front of local buyers looking for your brands products or services.

If your brand has ‘brick and mortar locations’ or a ‘service area’ you need to local marketing. Google and other search engines have spent the last several years adjusting their algorithms to account for ‘Local Intent’.

Local Intent is a term used to describe a searcher who wishes to visit or request service in a local geographical area. If you have a store, shop or perform service on location your business could benefit from searches with local intent.

Proper local marketing requires website optimization, external optimization and a unified online presence. The goal is to show the search engines exactly where your location/service are is and what products or services you offer.

GRB Marketing Local Marketing starts with a complete local audit to assess your local visibility. Next we catalog your assets including your website, external site profiles and any other relevant assets. After that we work with you to fill out ‘customer avatars’ and ‘product Worksheets’. With this data in hand we formulate a six month action plan. We follow the action plan collecting data and making data driven adjustments as needed.