Advantages of Social Media Marketing

Having a social media presence is something nearly every brand has to have in some capacity. If a brand didn’t have a Facebook page or a Twitter account it would actually be suspicious to a potential customer in this day and age. But just because your company has the social media accounts doesn’t mean they are actually being used.

There are lots of reason to be social media marketing. Here are some of the most important:

Greater Brand Awareness

When you post to social media, people invariably see those post. When people see those posts and engage, your brand awareness grows. Posting on social media is free and is one of the few free traffic sources still available to all brands.

When people like and share your quality content other see it and are also engaged. This social interaction created by social media can have an amazing effect on your companies brand awareness.

Increased Brand Authority

In much the same way that social media effects your brand awareness it simultaneously increases your brands authority. When people digest, like and share your social content they are also respecting and trusting your brand. If your content shared on social media is high quality and of interest it will further increase your brand authority.

More Website Traffic

As an internet marketer, web site traffic is a very important metric. Being active on social media can drive huge amounts of traffic to your web site. Every time you post social content there is an opportunity to get web site visitors. Every time someone shares your content there is another opportunity to get web traffic.

Better Search Engine Rankings

Social media sites tend to rank high in the search engines. There are many reasons for their organic search positions, but the why is not important. The important part is to leverage that authority for your business. Being active on social channels will have a two fold effect on your business.

One your page on the social channel will often be found via search engines.

Two, actively posting and linking to your website will have benefits to your search profile.

Learn More About Your Audience

Social media is a two way street. Your audience has the ability to respond to your posts. If you take the time to listen and take the time to participate in the conversation you can learn a lot. Social media is an amazing platform for having a direct conversation with your customer and potential customers.

Improved Brand Loyalty

Having active social channels with an audience will improve brand loyalty. Social media allows your business to create community, have a voice and sty focused on customer service issues. These things, when seem by your customers, can build strong brand loyalty. Customers who are loyal to your brand will spend more, more often and that one of the best way to increase your companies revenue.

Higher Customer Satisfaction

Social media allows businesses to have a conversation with their customer. In this conversation businesses have the ability to learn what their customer like about their brand, products and services and also what they don’t like.

Network With Influencers

It is almost a given that the influencers in your industry have a social presence. If they don’t, they are probably not actually infuencers anymore. The great thing about social media is how available these infuencers are.

More Opportunities to Convert

If your company has a robust social media presence and is actively adding content to social media sites you will have more opportunities to convert. Perspective clients will click, like and share your social content. You will drive traffic to your website and your product or service landing pages. Each one of these actions could lead to a conversion and in turn increase your companies revenue.

Conversion Rate Optimization

Social media marketing, by its very nature, requires re-framing your offer regularly. As you look to increase your social post, often times you make small adjustment to previous post to make them fresh. If you make small adjustments and measure the results you might be able to identify what tweaks had a positive effect and which had a negative effect. The insight gleaned from this data can have a substantial effect on your conversion rate.

These are some of the main advantages of using social media. To get the most out of social media it is important to be using it correctly. One of the first steps is to understand the types of social media marketing. Only once you understand the types of social media marketing will you be able to begin maximizing your social media effort.